MAP PRICING POLICIES C6 Outdoor
Follow C6 Outdoor’s Minimum Advertised Price (MAP) Policy REVISED 5-5-24
C6 Outdoor reserves the right to take action with respect to any reseller that violates this MAP Policy.
- The MAP Policy will be enforced by C6 Outdoor in its sole discretion.
- At C6 Outdoor.com the MSRP may be listed higher than the MAP pricing. All C6 Outdoor branded products fall under this MAP Policy.
- C6 Outdoor recognizes that any authorized C6 Outdoor account can make its own decisions to advertise and sell any C6 Outdoor product at any price it chooses without consulting or advising C6 Outdoor. C6 Outdoor similarly has the right to make its own independent decision regarding product allocations and reseller participation as a member of the C6 Outdoor Authorized Reseller Program – at any time.
- Listing a price lower than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media. This MAP Policy also applies to any activity which C6 Outdoor determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
- It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
- From time to time, C6 Outdoor may permit resellers to advertise MAP Products at prices lower than the MAP retail price (IE. Black Friday Sale). In such events, C6 Outdoor reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
- Where C6 Outdoor products are bundled with or sold as part of a package that includes other products, it shall be a violation of this MAP Policy to sell or advertise the bundle (or package) at a price that: (a) has the effect of the C6 Outdoor product being discounted at more than 20% the value of the bundled (or packaged) goods with the C6 Outdoor Products. It shall be a violation of this MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by C6 Outdoor.
- If a reseller with multiple store locations violates this MAP Policy at any particular store location, then C6 Outdoor will consider this to be a violation by all of the reseller’s locations.
V4 5-5-24